New tools and features in the Response API

Since its founding, Wix(opens in a new window) has aimed to simplify website creation for individuals and businesses. In 2016, the company introduced Wix ADI (Artificial Design Intelligence), one of the first AI-driven solutions for generating a site’s UI.
Over the years, Wix has expanded its AI capabilities, integrating OpenAI models to enhance content generation, image processing, and customer support. By 2023, Wix launched AI text creator, which allowed users to generate website text, including headlines, taglines, and descriptions, by answering just a few prompts.
This paved the way for Wix’s latest innovation: an AI website builder, powered by ChatGPT, that lets users create an entire website just by chatting with AI.
A conversational website for everyone
Today, Wix offers a fully-fledged AI website builder(opens in a new window) that makes creating a site as simple as having a conversation.
Users no longer need to manually design layouts or write content from scratch. Instead, they describe their business or project, and Wix generates a complete website, customizing the layout, images, text, and business apps automatically.
OpenAI’s models power several key components of Wix’s AI website builder, including:
- Content generation: AI text creator crafts engaging website copy, blog posts, product descriptions, and SEO-friendly text.
- Image processing: GPT‑4o’s vision capabilities support image captioning and classification for portfolios and blog posts, as well as menu parsing from restaurant images.
- Business management tools: AI-driven report generators help users manage their operations with natural language queries.
- Translation: Powered by OpenAI’s models, the AI website builder is currently available in nine languages, ranging from English to Japanese to Turkish.

Since its founding, Wix(opens in a new window) has aimed to simplify website creation for individuals and businesses. In 2016, the company introduced Wix ADI (Artificial Design Intelligence), one of the first AI-driven solutions for generating a site’s UI.
Over the years, Wix has expanded its AI capabilities, integrating OpenAI models to enhance content generation, image processing, and customer support. By 2023, Wix launched AI text creator, which allowed users to generate website text, including headlines, taglines, and descriptions, by answering just a few prompts.
This paved the way for Wix’s latest innovation: an AI website builder, powered by ChatGPT, that lets users create an entire website just by chatting with AI.
Thank you to Jacob Poulsen, Emil Dyrehave Munk, and Camilla Falkenberg for your valuable feedback on this essay.
## Plan elements
- A plan consists of steps.
- You can always include <if_block> tags to include different steps based on a condition.
### How to Plan
- When planning next steps, make sure it's only the goal of next steps, not the overall goal of the ticket or user.
- Make sure that the plan always follows the procedures and rules of the # Customer service agent Policy doc
### How to create a step
- A step will always include the name of the action (tool call), description of the action and the arguments needed for the action. It will also include a goal of the specific action.
The step should be in the following format:
<step>
<action_name></action_name>
<description>{reason for taking the action, description of the action to take, which outputs from other tool calls that should be used (if relevant)}</description>
</step>

